- Contributes to marketing effectiveness by identifying short-term and long-range issues
Obtains market share by developing marketing plans and programs for each product; directing promotional support
- Maintains relations with customers
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
- Influences present and future products by determining and evaluating current and future market trends
- Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
- Completes marketing department operational requirements
- Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities
- Contributes to team effort by accomplishing related results as needed
- Development and execution of PR plan(s) for corporate office and divisions
- Regularly meet with and interview business division to stay up-to-date on their businesses and industries
- Utilize Web sites and social media to post historical and current news-worthy items, press releases, speeches and awards
- Assist in establishing business divisions and management as a source in the media Assist with the planning and execution of press conferences
- Create process to streamline internal communications relating to the management of news-worthy events
- Confirm article submissions relating to current events and issues in related industries
- Produce News Clipping binders and organize Media Recaps for management review
- Other task assign by Sale and Marketing Director.